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Seth Godin is Wrong About “Ads as Online Tip Jar”
I’ve had a few people tell me they click on my YouTube ads to help make me some money. However the ads are mostly “CPM,” or “cost per thousand.” So the advertiser pays a fixed amount (say $20) for...
View ArticleWhat Are the Early Tech Adopters Doing Now Online?
I’ve been writing a bit about currated content, and now I remember when this caught my attention. Daisy Whitney reports on Hitwise’s Bill Tancer (author of Click) and how he answers the question: What...
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YouTube Launches Pay-Per-View Ads
Advertisers on YouTube now have an option where they only pay when a viewer engages with the pre-roll ad. It’s a bold way to get digital marketers to move confidently into the medium since, like Google...
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